THOUGHT LEADERS

Lityx provides thought leadership to the marketing and analytic community through whitepapers, conference presentations, and training courses. Selected presentations and whitepapers can be downloaded here. You will also find corporate fact sheets and product data sheets below.

 

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Marketing Optimization: Beyond Response Models   (Powerpoint Slide Show Presentation)

 

Practical Solutions to Marketing Optimization Problems   (Powerpoint Slide Show Presentation)

 

Framing Marketing Optimization Objectives as Optimization Problems   (Powerpoint Slide Show Presentation)

 

Markov Chain Models in Marketing

 

Corporate and Product Data Sheets

Lityx Corporate Fact Sheet

LityxIQ Data Sheet

 

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