Lityx MediaOpt

Targeting the Masses

Making decision on media spending to reach large swaths of customers is no easy task. Whether it's on the web, on the air, or in print, there are many internal and external factors to consider.

Geographic Footprints

If you reach your customers and prospects through newspaper inserts, direct mail packages, or other regionally-focused media, you have an opportunity to optimize your media buying decisions. Just like the diversity in individual consumers, there is great diversity in geographically disperse neighborhoods. The Lityx MediaOpt solution builds models to predict the strongest regions, zip codes, or neighborhoods for your products, using geo-demographic data in conjunction with your prior results. After accounting for your operating constraints, it provides detailed recommendations regarding allocation of budget down to the geograhpic level of interest allowing you to target only the best performing media.

Results and Analysis

Results from your media campaigns can be loaded into the tool, providing a wealth of analysis and information possibilities. Whether looking at results geographically, over time, or across other demographic segments, you will gain deep insights into what has worked, and what needs to be re-tooled.

Data is the Key

Like all analytic solutions, successful results are driven by well-collected and prepared data. In-market testing and experimentation can be the key to having the information necessary to optimize future efforts. MediaOpt helps design media tests and track their results. In addition, our team is happy to assist during the test-and-learn process to ensure that your tests are designed with future data needs in mind.