LityxIQ fully integrates functionality components for analysis, intelligence, modeling, and optimization. Advanced tasks like building and testing predictive models, optimizing campaigns or contacts, or scoring a database are made simple using the language of marketers, not the language of mathematicians.

Hosted Solution

In these days of reduced budget and reduced IT support for internal projects, software-as-a-service and hosted business solutions are an essential part of business solution delivery. LityxIQ is offered as a subscription-based hosted solution. Consume as much or as little of it as you need, with no internal IT development or support necessary. All that is needed is a web browser and an internet connection.

For clients who wish to forego the advantages of hosted solutions and wish to implement LityxIQ on their own site, we will assist with the implementation to get you up and running.

Automated Predictive Modeling

Predictive modeling is the key driver of business value for marketers, but it has historically been a very difficult process to master. Expensive resources, skillsets, and tools have made it primarily available to only the largest organizations. LityxIQ brings predictive modeling to the desk of the marketer and other business users with the Predictive Modeling Platform. The platform automates all the technical aspects of predictive modeling, leaving the marketer to focus resources on core business needs and objectives.

Marketing Optimization

Marketing today is more complex and answerable since companies face increased competition, communicate through more channels, and need to cater to a customer base more diverse than ever before. As a result, marketers need to be able to do more with less. Also, since times are tough and budgets are being slashed, expectations for performance and return-on-investments are high. Marketing Optimization solves these critical problems by helping marketers make efficient and optimal decisions about how to spend their budget and how to best talk to their customers and prospects. While this is typically a complex and overwhelming task, LityxIQ makes it possible to overcome this challenge through its easy-to-use and powerful optimization solution designed for the marketer and business user.

Insights and Intelligence

Not all answers need to involve complex solutions. But they do need to provide value to your business. In addition to sophisticated modeling and optimization solutions, LityxIQ includes solutions for deriving and sharing basic insights about your customers through easy-to-use and interactive analysis tools. LityxIQ also provides direct access to hosted reports and intelligence such as campaign results, customer trends and interactive customer RFM dashboards. All in one integrated solution suite, at your fingertips.

FREE TRIAL

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MORE INFORMATION

A LityxIQ product data sheet is available and can be downloaded here.