Lityx Insight

Understand Your Data

The basis for any successful marketing project is an understanding of history. This is how marketers learn from mistakes and capitalize on success. Lityx Insight helps you find these nuggets of information in an intuitive, interactive, and graphically pleasing fashion.

Business Graphics Made Easy

Point-and-click, the sky is the limit. From bar and pie charts to scatter charts to maps, you are given quick access to the analysis you want to see. Lityx Insight is driven by metadata, so it is able to walk you through what is possible, and leave aside analyses that don't make sense. Results are presented as high-quality, interactive flash graphics that can be viewed and saved to your local machine, and tabular results that can be exported to Excel.

Share With Others

Like what you see? Lityx Insight lets you store snapshots of any graphic you deem interesting. You can then organize, notate, and share them with others in your organization. They will be notified and given a link to take a look at your findings. Or, simply export and create your own presentation offline using tools like Powerpoint or Excel.

Integration

Data lead to Insights, and Insights lead to Models. LityxIQ integrates these layers. The data you analyze with the Lityx Insight tool is the same data you build models with in the Predictive Modeling Platform. And the metadata behind the data determines how it can be used so that you can focus on solving business problems, not data issues.