LITYXIQ

PREDICTIVE MODELING PLATFORM

MARKETING OPTIMIZATION PLATFORM

ANALYSIS & INTELLIGENCE PLATFORM

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Lityx DataManager

Data is the Key

All analytics, whether simple or complex, require good, clean data. The Lityx DataManager allows users of LityxIQ to seamlessly bring data into the system for analysis, reporting, modeling, or optimization. All data becomes available throughout the LityxIQ suite of solutions.

But It's More than Data

To be truly effective, analysts must have access to more than just the rows and columns of a dataset. Just as important is the metadata behind the data. The type of data fields you have, and the roles they will play in different analyses is key. Lityx DataManager automatically generates required metadata for your datasets, while allowing the user to fine tune its recommendations. All metadata becomes available throughout LityxIQ.

Data Management

In addition to sourcing raw data, LityxIQ can help users manage data and create new data. Data refreshes can automatically be retrieved from FTP sites, and new data fields can be consistently defined and attached to a dataset. Within other solutions, such as Lityx CustomerModeler, fresh data can then be set to trigger model execution or scoring job runs.