ANALYTIC SERVICES
- > Methodology
- Customer and Marketing Analytics
- Marketing Optimization
- Data Mining and Predictive Modeling
- R Services and Support
- Data Analysis
- Outsourcing and Technical Support
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PRODUCTS
TRAINING
Contact us to discuss how we can help your organization improve performance through analytics.
METHODOLOGY
Lityx uses a proven methodology when designing and delivering analytic solutions for its clients, consisting of six key areas.
- Understand business needs
- Data sourcing
- Data management
- Exploratory analysis
- Modeling and optimization
- Implementation
When integrated into a marketing environment, our approach can also be thought of as an iterative test-and-learn methodology. Because markets, products, consumers, and macro-economic factors are constantly changing, marketers must be constantly learning from events in that environment. Market tests, primary research, data management, measurement, and predictive modeling need to be tightly integrated into the marketing process. This allows quick identification of new trends and behaviors for testing and execution by the marketing function.
In addition, it is becoming more necessary to integrate this methodology across traditional, direct, and digital media channels. Some of the greatest improvement gains are found by identifying optimal mixes across marketing dimensions, and moving away from product, channel, or segment silos.
