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Featured Resources


A collection of our favorite podcasts, communities, articles and videos that provide guidance on how to use analytics to empower marketing decisions.

We’ve got you covered when it comes to complex data analysis. Learn how to use the Population Stability Index using our free templates.


Learn about Ensemble Modeling from Lityx COO, Gary Robinson. This method can become complex, but we show you how to start simply.

Case Studies

The evolution of big data analytics has seen data volumes explode, data insight reach beyond IT and directly to the business user, and a growing interest in using data less for analyzing the past and more for looking into the future.

Enterprise-grade tools are now available to mid-market companies at an investment that can return a positive ROI and a short payback period. This paper discusses the current state of affairs.

This article draws attention to the power of combining advanced analytic techniques such as Predictive Analytics and Marketing Optimization with Big Data.


This article explains the history and the trajectory of predictive modeling in the business world.

Predictive Analytics in the Cloud is a fast growing market with products that deliver significant impact for companies in every industry by improving customer results and leveraging Big Data.

Just as an ensemble is a collection of parts that contribute to a single effect, ensemble modeling is multiple models used together to outperform any single one of the contributing models.