Calculated Marketing Success™

LityxIQ Predictive Modeling Platform

Powerful and Automated Predictive Modeling

With LityxIQ you can deploy sophisticated predictive models using every day business and marketing language and logic. We have delivered our years of experience in an easy-to-use, automated tool that provides the answers you need on demand. No more complex, intensive programming tasks; point-and-click for automated ease. Models are built in hours or minutes, not months.

Predict your Customer's Behavior

Improve campaign ROI, customer acquisition, and customer retention strategies with powerful predictive models Predictive Modelingand just a few clicks. You can build, manage and organize hundreds of models, track version history and monitor performance automatically with LityxIQ.

Automated Model Refresh and Scoring

Refresh and rebuild your models over time according to a set schedule or automatically as your data changes, with the click of a button. Scoring your models against new data can be scheduled to run automatically and the results are made available for export in multiple formats for immediate use.

 

Model Management

Unique to LityxIQ is its comprehensive model management capabilities. No longer do you have to dig up workpapers from years ago to remember how the last version of a model was built. All aspects of model definition, building, and results are versioned and made available with a click. In addition, an approval list can be set for each model so that it won't be put into production until marketing and/or analytic managers see and approve it.

Contact Us to get started, today

Please take the time to fill out our contact form to let us know how care can help.

Please visit our Resources Page

Register to download our presentations and white papers about how you can use predictive analytics and data mining to help your business be more successful.

InsightIQ

  • Banking/Finance

    Banking & Finance

    Target and capture more profitable customers while maximizing the LTV of your current clients more »

  • Hospitality/Gaming

    Hospitality

    Maximize utility and profitability of your properties in season or out of seasonmore »

  • Non-Profit

    Non-Profit

    Drive down the costs of fundraising while improving your campaign performance more »

  • Retail

    Retail

    Leverage your known customer behavior to increase profitability and acquire more customers more »

  • B2B Sales & Lead Gen

    B-2-B Sales

    Optimize your company’s data, automate reporting and drive meaningful sales performance metrics more »


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