MarketingPilot and Lityx Announce Strategic Partnership
Companies will Combine Service Offerings to Enhance Client Results
Towson, MD & Evanston, IL – February 13, 2012 – Today Lityx and MarketingPilot Software announce their strategic, marketing and technology partnership to provide predictive analytics software and services to MarketingPilot customers using the LityxIQ predictive analytics platform. The partnership is designed to deliver additional services in marketing and campaign automation to optimize prospect and customer targeting, scoring and segmentation.
“As a result of the growing use of digital marketing, our clients are generating huge amounts of data,” said Ken Kornbluh, CEO of MarketingPilot. “Our partnership with Lityx will help our clients leverage their data to drive better and more profitable relationships; delivering campaigns with greater success at lower costs.”
“We are providing a seamless integration of MarketingPilot marketing activity and customer behavior data with our predictive analytics platform, LityxIQ,” said Paul Maiste, CEO of Lityx, “providing clients with information that will improve their targeting and offers in near real-time for a significant impact on program profitability.”
The program is available immediately to MarketingPilot customers and prospects.
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Hosted Predictive Analytics Solution LityxIQ 2.0 Now Available
Towson, MD – January 17, 2012 – Today Lityx announces the release of LityxIQ 2.0, its hosted predictive analytics solution for marketing professionals. The cloud-based analytics platform is specifically designed to provide data analysis, predictive modeling and marketing optimization for business users.
Unique to LityxIQ 2.0 is the ability to deploy sophisticated predictive models using everyday business and marketing language and logic. Models are built quickly with point-and-click automation without the need for complex programming or endless manual iterations. Once built, LityxIQ will automatically refresh and score models based upon a set schedule or as the user’s data changes. The capacity for cradle-to-grave model management ensures that all work created on the hosted platform is available on demand and model history is not lost.
“Our goal in building LityxIQ was to deliver world-class predictive modeling and marketing optimization functionality on a self-serve basis directly to the business user,” explains Paul Maiste, president and chief executive officer. “Marketers can now develop targeting strategies, predict high value customers, and optimize budgets more efficiently to realize greater returns.”
To help ensure users get off to the right start, LityxIQ’s Data Manager was enhanced in the 2.0 release. The Data Manager guides the user through the process of importing data, creating metadata, and data manipulation in order to prepare it for graphical analysis, dashboards, or predictive modeling. User data is hosted in a highly secure SAS-70 certified environment while LityxIQ’s browser-based solutions provide full data encryption into and out of the platform.
For more information and to sign up for a 10-day free trial please click here.