Drive Better Results with Marketing Optimization
Exceed your marketing objectives while staying on task and within budget with LityxIQ. Our marketing optimization solutions set will help you efficiently allocate budget to maximize program ROI and manage your media mix spend as you grow in your markets. With LityxIQ you can optimize your customer communications programs, across all channels, for more effective acquisition and interaction.
Budget Opt
Develop your budget more efficiently and outperform expectations with our budget optimization solution. 
Take the headache out of budget planning - easily run dozens of "what if" scenarios in a short amount of time and deliver evidence-based budget projections with detailed recommendations for strategic and tactical allocations, while accounting for all of your internal resource constraints. Deploy your existing budget more effectively with optimized funding levels for each channel, customer segment, and product to perform at their peak.
Media Opt
Online, traditional broadcast, print or post - the channels for delivering your campaigns are constantly growing and changing. Media optimization will help you put the right message through the right medium at the right time. Determine your best outlets using geo-demographic data and historical results with LityIQ's MediaOpt application. You can design media tests and track results for future campaigns; analyze your results geographically, over time or across demographic segments for your best possible media mix for every campaign.
Contact Opt
How well do you really know your lists? While CRM data mining is a good first step, LityxIQ's ContactOpt will deliver deeper understanding of how their behavioral triggers correlate with your most profitable offers. Now you can go beyond recency/frequency/monetary (RFM) metrics and deploy sophisticated contact optimization techniques that will help you build a truly multi-dimensional representation of your audience and competitive landscape.
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Resources
Register to download presentation and white papers about how you can use predictive analytics and data mining to help your business be more successful.