Paul Maiste, Ph.D.

President and CEO

Paul Maiste has 20 years experience providing business intelligence, analytics, and management consulting services. He has deep expertise in complex analytic solutions including predictive modeling and optimization, with a focus on applications in marketing analytics and customer relationship management. Paul has implemented many operational solutions for marketing and other areas of organizations across a variety of industries.

Paul's experience includes nearly seven years at PricewaterhouseCoopers (PwC) where he led the firm's CRM-focused analytics and data mining practice, and was a global alliance manager in the relationship marketing and data warehousing practices.

Paul holds a B.S. degree in Mathematics from Loyola College in Maryland and a Ph.D. in Statistics from North Carolina State University. He brings a unique blend of advanced technical expertise and business insight to a wide range of clients and projects and has been a frequent invited speaker at conferences and symposiums on analytics and its applications to marketing, both in the United States and abroad. In addition, he is a seasoned teacher, having taught in the Department of Applied Math and Statistics at The Johns Hopkins University for over six years, and has instructed numerous corporate training courses in his career.

Art Warren

Director of Sales

Art brings over twenty years of software sales experience, including eight years experience with predictive analytic software solutions ranging from fraud detection to CRM analytics and modeling to marketing optimization. Art brings a broad background of experience working with manufacturers, service companies, and other verticals from start-up to Fortune 500 in size. Art is responsible for directing Lityx's sales and account management activities.

Art holds a bachelors degree in Administration of Justice from California Lutheran University.

Reginald Powell, CPA, Esq.

Vice President and General Counsel

Reginald Powell has 11 years experience leading organizations in strategic, risk, and business planning, designing and implementing accounting, forecasting and control procedures, human resources, tax planning and compliance, and developing plans to return companies to profitability. He has extensive experience advising organizations in the private and nonprofit sectors, and well governmental entities at the Federal and State levels.

Previously, Reginald worked as a Certified Public Accountant with KPMG, and at the Federal and State levels. He also worked as a consultant and attorney in private practice.

Reginald holds a Bachelor's degree in Accounting from the University of Baltimore, and also a graduate of the University of Baltimore's School of Law. He is a licensed Certified Public Accountant and Attorney, and is an active member of the American Institute of Certified Public Accountants, and the American and Maryland State Bar Associations.