Linear Optimization – Perform Complex Marketing Optimization Easily

The right offers, the right audience, the right channel, the right time. It’s a lot of variables yet it’s the promise of digital marketing. Marketing optimization tools like LityxIQ brings this promise to life.

  • 20% increase in campaign response rate
  • Automatically track and report your results
  • Accurately forecast trends

Optimize is a component of our powerful predictive analytics platform LityxIQ. It goes beyond simple RFM (recency/frequency/monetary) statistics to provide you with context for your customer’s behaviors. That means you can better plan and project your budget, retain your best customers and identify more like them and refine your offers.

Watch some of our videos on the use of Optimize to perform marketing optimization