Predictive Analytics Software


LityxIQ is an integrated set of tools that make it easy to perform a wide variety of tasks from data preparation to reporting to BI to modeling and scoring to optimization. Organizations are starting to use predictive analytics software to increase their bottom line and competitive advantage. LityxIQ can help.

    • Created for the non-statistician and advanced user alike.
    • Oriented around business problems rather than algorithms.
    • Complex processes easily automated.
    • Cloud hosted so no IT costs or involvement required.
    • Speed to implementation (hours or days rather than months).
    • Secure, we use Amazon Web Services.



Easily import and manage complex data sources. Append and join datasets together. Clean, transform, create new fields. Filter and aggregate. Learn More


Interactive graphical analysis for creating and sharing insights through charts and tables. Useful for exploratory data analysis and the creation of dashboards. Learn More


Automated model building focused on business objectives including churn, value, risk, and affinity models. Includes validation, model management and version control, scoring, and implementation. Business forecasting models for sales, revenue, and other business metrics. Learn More


Optimize marketing budget/resources across customer segments, products, channels, and other business dimensions. Optimize media spend within and across channels. Optimize individual customer communications to maximize profitability. Easy to define objectives and business constraints for a non-technical user. Learn More

Analytic Progression

The analytic progression begins with Reporting insight then moves on to Business Intelligence (BI) insight followed by Modeling and finally Optimization.  With LityxIQ you can perform all of these functions in one place!

 

LityxIQ Frequent Questions

LityxIQ is a powerful analytics platform that can be used with many types of business data, and helps users apply best-practice processes that accelerate the time-to-results. For example:

  • Marketers can create marketing dashboards, create customer value, response, or churn models, and optimize budget allocation across products, channels, and customer segments. Fresh customer or prospect data can be scored quickly and drive successful campaigns.
  • Channel managers can determine the optimal budget spending across multiple channels and sub-channels based on prior performance.
  • Health science users can build predictive models of disease likelihood or geographic prevalence.
  • Agencies can support their clients’ analytic needs by easily providing management dashboards, critical customer insights, or advanced predictive models.
  • HR managers can predict employee satisfaction and determine its most important drivers.
  • Product managers or financial analysts can predict future sales or revenue based on historical trends, seasonality, or other predictive factors.
LityxIQ was developed for two types of users: non-technical users with business knowledge and technical users familiar with statistical analysis techniques. Non-technical users can achieve results by selecting business objectives such as “Build Response Model” and the intelligence built into LityxIQ will analyze the data, apply the appropriate algorithms, run models, and produce results in business language. Technical users are able to modify many factors to fine-tune the modeling process in a highly efficient manner. The result is that businesses or organizations without technical staff can leverage highly sophisticated predictive analytics without requiring a PhD in statistics, while users who have analytic expertise will be able to produce results much faster and more efficiently than with other available options.
LityxIQ is a hosted solution and does not require IT assistance for set up or maintenance. Training for business users is available on-site or through remote training sessions as part of implementation services.
Yes, corporate standard ETL tools can be used to prepare and organize data for analysis within LityxIQ.
Data can be imported through a file manager within the platform or from FTP and FTPS (Secure FTP) sites.
Yes. Datasets can be put on schedules to automate the data import and transformation process, or automatically refresh the data once new data is uploaded or placed on FTP.
Currently, LityxIQ works with delimited text files. Excel files and database connections will be available soon. LityxIQ Starter and Basic can handle most common data size requirements. LityxIQ Enterprise adds big data capabilities for modeling any size data with speed and efficiency.
Yes. Data and results can be exported from LityxIQ and brought into standard BI tools (any tool that can import text files) or Excel for further analysis. Charts and graphs can be exported to your desktop as image files and embedded into your own Powerpoint presentations, or exported as PDFs for emailing directly to a colleague or client.

LityxIQ is offered as a hosted solution with subscription license periods ranging from three months to multiple years. No on-premise IT implementation or support is required.
We work with clients to configure an appropriate LityxIQ instance based on your needs. Pricing is based on number of users, configuration, and solutions required. Contact Sales for a quote.

LityxIQ is hosted in highly secure SAS-70 certified data centers. Data moves into and out of the platform only through encrypted connections. Each client is provided their own private instance of the platform and data is not co-mingled (LityxIQ Starter users may in some cases use a shared secure platform).

Request a demo to find out how you can put predictive analytics to work in your business to achieve improved marketing results.

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