Calculated Marketing Success™

LityxIQ Analysis & Insight Platform

Business Intelligence and Interactive Analysis

Valuable intelligence is available to your organization within the data that you already collect and store. With LityxIQ you now have a powerful suite of tools to realize value from your CRM data. You can identify your key performance indicators (KPI), establish and report on meaningful customer lifetime value metrics, and inform your marketing investment decisions with empirical, defensible data.

Data Manager

Every analytics and data mining solution needs high quality data. LityxIQ guides you through the loading of your data, creating metadata and adding new information InsightIQto enhance your data sets for use in every LityxIQ solution.

InsightIQ

Whether you need to develop business intelligence dashboards or generate customer insights on the fly, InsightIQ gives you what you need. Business intelligence dashboards provide dynamic feedback on key metrics with custom, detailed views of your data. Develop insights about your customers and products interactively using business-user-friendly interfaces into your data without the need to write SQL.

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InsightIQ
InsightIQ


  • Banking/Finance

    Banking & Finance

    Target and capture more profitable customers while maximizing the LTV of your current clients more »

  • Hospitality/Gaming

    Hospitality

    Maximize utility and profitability of your properties in season or out of seasonmore »

  • Non-Profit

    Non-Profit

    Drive down the costs of fundraising while improving your campaign performance more »

  • Retail

    Retail

    Leverage your known customer behavior to increase profitability and acquire more customers more »

  • B2B Sales & Lead Gen

    B-2-B Sales

    Optimize your company’s data, automate reporting and drive meaningful sales performance metrics more »


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