Calculated Marketing Success™

Deliver Profitable Marketing Programs using LityxIQ™ for Marketing Analytics

Your marketing investment decisions impact your company on a daily, if not hourly, basis. You need to be confident that the choices you are making are efficient and optimal. Through the use of predictive modeling, marketing optimization, and analysis and reporting you can realize greater returns and consistent growth through the right marketing decisions. You don't have to be one of the Fortune 500; you just need LityxIQ.

Hosted Analytics in the Cloud

LityxIQ™ is a hosted, cloud-based marketing analytics, predictive analytics, and marketing optimization software platform. It is a powerful and intuitive tool set for delivering better results and higher marketing campaign ROI. Both business users and power users will find tremendous efficiencies and improved economics with LityxIQ.

Version 2.0

Version 2.0 of LityxIQ is now available. V2 includes a new, powerful Data Manager solution, user-controlled reporting galleries and dashboards, and even more comprehensive control of predictive model definition, approvals, and version control. And it maintains its focus on the business user through simple, easy to use business-driven interfaces.

Professional Services and Training

If you need extra assistance creating data mining solutions, marketing optimization scenarios, or business intelligence dashboards, our team will help you get up and running with LityxIQ to ensure you are working efficiently. Or let us teach you how to create custom analytic solutions or predictive models to drive timely results for all of your strategic marketing initiatives.

LityxIQ™ Benefits

  • Powerful Analysis, reporting, modeling, and marketing optimization are all available in a seamlessly integrated suite of applications.
  • Intuitive We speak your language! Build and deploy sophisticated analytics using everyday business and marketing vocabularies. No need for programming or expensive software.
  • Economical Our hosted solutions help you achieve marketing success without expensive capital investments, staffing requirements or software purchases.
  • Accessible From anywhere in the world, any time of day, all you need is a browser. No complex software or hardware installs, IT procurement, or maintenance contracts.
  • Secure Your business data is secure and confidential using SAS-70 certified data centers and fully encrypted web applications.

  • InsightIQ

    InsightIQ

    Through our Intelligence & Analysis programs you can unlock the intelligence hidden in your data more »

  • Predictive Modeling

    Predictive Modeling

    All of the "big boys" are using Predictive Analytics to determine their best marketing offer and customer value. Why aren't you? more »

  • Marketing Optimization

    Marketing Optimization

    Optimize your marketing efficiency and ROI; target your message, channels and offer based on customer behavior and needs more »


  • Banking/Finance

    Banking & Finance

    Target and capture more profitable customers while maximizing the LTV of your current clients more »

  • Hospitality/Gaming

    Hospitality

    Maximize utility and profitability of your properties in season or out of season more »

  • Non-Profit

    Non-Profit

    Drive down the costs of fundraising while improving your campaign performance more »

  • Retail

    Retail

    Leverage your known customer behavior to increase profitability and acquire more customers more »


Site Map | Printable View | © 2006 - 2012 Lityx, LLC All rights reserved. | Privacy Policy