Lityx weekly roundup

Weekly Roundup | When to Ignore Algorithms, Data Science Fuels Growth, The Art of Data Science

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses the balance between using algorithms v. intuition to guide decision-making, how data science is fueling business growth, and the need for more ‘right-brained’ data scientists. Go With Your Gut: When You Can Ignore the Algorithms by Lin Pophal, featured on EContent A Harvard Business Review case study recently posed a provocative question: when should humans listen …

Lityx Weekly Roundup

Weekly Roundup | AI Boom, The Data Age, Blockchain for Predictive Analytics, Data Survey

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses how to stay ahead of the AI boom, transitioning from the “technological age” to the “data age”, leveraging blockchain technology for predictive analytics, and what businesses really think about data analytics, predictive analytics, and machine learning. Amid Artificial Intelligence Boom, Do Solution Providers Need Data Science Skills To Stay Ahead? by Alec Shirkey, Associate Editor of …

Lityx weekly roundup

Weekly Roundup | AI for Nonprofits, Data Skepticism, Big Data Book, Data Science Transformation, Teaching Data Science

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup discusses the benefits of AI for nonprofits, executives’ mistrust of internal data, Stephen Few’s new book Big Data, Big Dupe: A little book about a big bunch of nonsense, preparing for a data science transformation, and what universities need to know about teaching data science. What Does Artificial Intelligence Mean For Nonprofit Organizations? by Tal Frankfurt, Founder …

The ‘Catch 22’: Using Analytics to Demonstrate Impact

Andrea Steffes-Tuttle Nonprofit, Predictive Analytics

There’s a common ‘Catch 22’ that nonprofits experience, one you’ve most likely had to confront if you’re involved in acquiring donors and leading direct marketing campaigns. As a nonprofit, your ultimate goal is to create an impact. You need to demonstrate that impact in order to access funding, but alas, you need funding to create infrastructure and provide the capacity …

Lityx Weekly Roundup

Weekly Roundup | AI Customer Experience, Big Data Maturity, Descriptive Statistics, Marketing Growth, Data Science for Marketers

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at how AI is impacting customer experience, organizational lag in big data maturity, the power of descriptive statistics in data science, marketing investment growth, and the increased accessibility of data science for marketers. Has AI Changed the Way CMOs Deliver Customer Experience? With Gary Miles, GM and CMO at Amdocs featured on MarTech Advisor Gary Miles, …

marketing data science

Marketers, Data Science is More Accessible Than You Think

Andrea Steffes-Tuttle Marketing Analytics

A recent Forbes article quotes Krill Eremenko, the founder and CEO of SuperDataScience saying, “The most powerful data scientists are those who act as bridges between insights and people.” How incredibly true. Today’s marketers expect to see insights and results data from the work they do, but there’s a barrier between analysis and understanding. With a functioning data science and …

lityx weekly roundup

Weekly Roundup | Customer Intelligence, CRM for Marketing, AI in Financial Marketing, Content Marketing Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup explores the application of customer intelligence (CI) alongside artificial intelligence (AI) and business intelligence (BI), why it’s imperative for marketers to employ a CRM strategy, how AI is being used in financial marketing, and getting started with content marketing analytics. AI, BI or CI? by Raju Chellam, featured on The Edge Malaysia Most people have heard of …

lityx weekly roundup

Weekly Roundup | Analytics Automation, Data Visualization Tools, Machine Learning Expectations, Nonprofit Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at how companies can become more data-driven, including the need to automate, reviews of ten powerful data visualization tools, setting expectations with machine learning, and how nonprofits can put their data to work for them to work smarter, not harder. Automation of analytics has become a necessity: Oliver Schabenberger by Sanjay Gupta, featured on Livemint Read …

nonprofits work smarter

Nonprofits: Work Smarter, Not Harder

Andrea Steffes-Tuttle Nonprofit

With tight budgets, small staffs, and limited resources, it can seem like there are never enough hours in the day for nonprofits. And while some charitable organizations have embraced collecting data about their donors, far too few have leveraged the true power of advanced analytics to position them for a sound financial future. By using their own data to uncover …