The Right Tool for the Job

Gary Robinson Marketing Analytics 0 Comments

You’ve heard the expression “Right Tool for the Job”? If you have ever tried to use the wrong tool you understand all too well how much easier, faster, and more effective the right tool is. For the customer insights (CI) professional there are many tools and options available. So many that it is tough to know if you are or …

Do Marketing Models Work?

Simon Poole Predictive Analytics 0 Comments

A common question we hear from clients is whether mathematical models used for target marketing always work, and will it work for my business? Whether models always work can be a subjective question, unless we define the parameters for success at the beginning of a project. It is true that marketing models vary in performance but they invariably result in …

Predictive Analytics & Big Data

Paul Maiste Uncategorized 0 Comments

This allows marketers to go to the next level – optimal planning and decision making. One of the biggest levers a marketer can pull to improve performance is to improve the targeting of your CRM strategies. The more marketers can predict customer differences and align strategies and tactics around this knowledge, the more efficient they will be able to spend …