Lityx Weekly Roundup

Weekly Roundup | NYT Adapts Data Science for Advertisers, Data Science Interview Tips, Centralizing Marketing Data, Nonprofit Advanced Analytics

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup looks at how the New York Times is using data science to adapt to the changing demands of advertisers, tips for data science job interviews, why marketers must focus on centralizing data, and the advantages of pairing advanced analytics with newspaper and shared media advertising for nonprofits. New York Times Adapts Data Science Tools for Advertisers by …

nonprofit newspaper and shared media

Using Newspaper and Shared Media Advertising to Increase Donor Giving

Gary Robinson Nonprofit

As part of a healthy marketing mix, advertising, through mediums like newspaper and shared mail media can support a nonprofit’s growth targets. But, if done poorly, these channels can be expensive while driving no results. If you want to see an impact from newspaper advertising and shared mail, your approach needs to be strategic and targeted. With the use of …


Weekly Roundup | Big Data Basics, Trends in Machine Learning, Top Data Scientist Skills, Predictive Analytics for Nonprofits

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup breaks down big data for beginners, looks at trends in machine learning, identifies the most in-demand skills for data scientists in 2018, and discusses how nonprofits are using predictive analytics to maximize fundraising campaign ROI. Big Data Basics for Tech Beginners featured on Dataconomy, by Alexander Bekker, Database and BI Solutions Expert Big data is evolving as …


Weekly Roundup | Essential Data Science, Sexiest Job, Advanced Analytics Adoption, Data Podcasts, Nonprofit Data

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup includes articles that discuss the role of data science in government and business, ‘the sexiest job of the 21st Century’, the impact of advanced analytics on valuation growth, 10 data-related podcasts, and the value of data for nonprofits. Essential Science: The future of policy making? by Tim Sandle, Editor-at-Large for Science News at Digital Journal Data-driven science, …


Using Predictive Analytics to Maximize Fundraising Campaign ROI

Becky Land Nonprofit

Understanding what worked and why it worked in a fundraising campaign has become easily available to nonprofits with the use of analytics and BI tools. But we are now in a space where answering these questions isn’t enough. It may sound bold, but nonprofits need to be able to predict the future of funding for their organization. And it’s not …

nonprofit donor data analytics

Nonprofits-Your Data is Your Most Valuable Asset

Art Warren Nonprofit

The Secret to Reaching Individual Donors It’s no secret that individual donor contributions make up the bulk of revenue for many nonprofits. In 2016, individuals gave $281.86 billion and accounted for 72 percent of all giving, according to Charity Navigator. This at a time when total giving to charitable organization reached a record high level of $390.05 billion. Now more …

lityx weekly roundup

Weekly Roundup | Data Science Methods, DataOps, Marketing Automation, Marketing Analytics Manager Skills

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup features articles discussing trends in machine learning and data science methods, how to employ a DataOps strategy to combat data silos, why a strong foundation is essential to your marketing automation program, and the top 5 differentiating skills of marketing analytics managers. Top Machine Learning and Data Science Methods Used at Work featured on Customer Think, by …

nonprofit advanced analytics

Nonprofits Using Advanced Analytics See Better Results

Art Warren Nonprofit

A recent study by IBM found that the advancement of data and analytics in nonprofits matters. 78 percent of nonprofits using advanced analytics capabilities indicated higher effectiveness in performing their mission among other key metrics. Yet, 67 percent fall in the early stages of the analytics journey – with an overwhelming 74 percent of respondents indicating that budget was a …

weekly marketing analytics roundup

Weekly Roundup | Data Science Vendors, Marketing Analytics Resolutions, Analytics Blind Spots, Nonprofit Data

Andrea Steffes-Tuttle Weekly Roundup

This week’s roundup features articles discussing what to consider when choosing a data science vendor, New Year’s resolutions to help you reach your marketing analytics goals, how to avoid gaps in your analytics strategy, and how nonprofits can benefit from data democratization. How to Choose a Data Science Vendor by Nick Ismail, Reporter at Information Age Data science, big data …